The Enterprise's New Shoes
In a remarkable digital transformation, adidas scaled their online retail from €40 million to €4 billion through their revolutionary ecommerce platform – achieving 100x growth. During 2020's unprecedented challenges, the sportswear leader demonstrated the platform's resilience by increasing ecommerce sales by 53% year-over-year.
Beginning with three core pillars — technology, operations, and evolution — adidas mapped the best path forward to achieve their vision. With rapid innovation cycles, a robust growth trajectory, and an all-important competitive edge as just some of their ambitious goals, the adidas team knew they needed to embrace the power of teamwork as they do on and off the sports field.
True to their "Impossible is nothing" philosophy, adidas found an ideal partner in Giant Swarm. This collaboration continues to drive innovation and value, enabling adidas to focus on their core mission: making impossible things possible in every customer interaction.
About adidas
adidas is a multinational sportswear manufacturer. For 70 years they have helped revolutionize sports through shoes and apparel. They believe that through sports they can change lives. Their goal is to be the best sports company in the world. Everything they do is rooted in sports.
At adidas the goal is to push the boundaries of products, experiences and services to drive brand desire and capitalize on the growth opportunities in sport as well as in sports-inspired casual and activewear.
